Most of you have heard about the "Blue Ocean" strategy, but do you know what it exactly stands for! "Blue Ocean" is about creating an uncontested market space making Competition irrelevant.

"The only way to beat Competition is to stop trying to beat Competition".

At Effect Consulting, we have developed central diagnostic tools and an action framework based on the Balanced Scorecard methodology to help businesses make their blue ocean move and get clear on the current state of play.